Revenue marketing for executive buyers.
Yours, fractionally.

I help B2B companies turn executive engagement into pipeline and revenue through strategic positioning, demand generation, and AI-enabled growth marketing.

Sara Ezrin Larsen
60%+
Increase in New Business
20%+
Blended Decrease in CAC
5x+
ROI on Paid Programs
15+
New Product Launches
20%+
Increase in Marketing Enabled Pipeline YoY
5
New CoEs Developed
Sara Ezrin Larsen
Deliver Quality Pipeline
AI‑Enabled Growth Strategy
GTM Strategy
Develop KPIs, Reporting and Data-Driven Insights
Demand Generation Campaign Development
Optimize Email Marketing Performance and Contracts
Deliver Sales Enablement
Build and Develop a High-Performing Team
My Approach

Strategic Focus

I focus on your goals and desired outcomes to build a comprehensive marketing strategy and programs anchored to pipeline and revenue versus vanity metrics.

Relationships that drive impact

I develop partnerships with your leadership team like any member of the team to ensure alignment, provide marketing expertise and an outside perspective.

High Performing Teams

I provide performance management and coaching to your in-house marketing team to develop your people, deliver strong execution, and keep your best talent.

Sara Ezrin Larsen

Hi, I'm Sara.

Marketing Executive · Builder · Player-Coach

I'm a marketing leader with 20+ years across the full spectrum — from scrappy startups to large enterprises. I've built teams, launched new functions from scratch, and partnered closely with Product and Sales to turn marketing into something that actually delivers revenue.

I get energized by meaty challenges and fast-paced environments where there's no playbook yet and you have to figure it out.

My style is pretty simple: I build relationships, I ask questions, I tell it straight, and I try to make the people around me better. I'm a player-coach — equally comfortable in the strategy conversation and in the weeds of a campaign.

I've started new functions at Experian CheetahMail, XO Group, and Gartner. I lean into AI, martech, and automation. And I genuinely love developing people and building cultures where teams do their best work together.

When I'm not working, my loves are my family, tennis, cooking, reading fiction, and exploring.

Career

Professional Experience

  1. Managing Vice President, Gartner for Technology Sales Marketing

    Gartner, Inc.

    Leading IT, High-Tech & C-suite insights and advisory firm — $6B+ revenue

  2. Vice President, Gartner for Marketers, Sales and Customer Service

    Gartner, Inc.

  3. Vice President, Product Marketing, Acquisition and Retention Marketing and Email COE

    XO Group, Inc. — The Knot, The Nest, The Bump

    Marketplace and digital product company behind The Knot brand — $150M+ revenue

  4. Director, Digital Marketing

    The Taunton Press

    Independent publisher of specialty interest content and digital memberships — $40M revenue

  5. Senior Director, Strategic Services and Partnerships

    Experian CheetahMail

    SaaS email service provider — #1 ESP for top 500 online retailers, part of Experian's $800M digital marketing division

  6. Director, Client Services

    Experian CheetahMail

What my colleagues say

"It's difficult to find partners as collaborative and creative as Sara. Sara is an exceptional leader and colleague, who combines strategic insight, innovative ideas, and practical execution to deliver results. I was particularly impressed with Sara's leadership abilities; never failing to show up for her team with empathy and integrity. Sara's intuitive knowledge and expertise made a dramatic difference in the success of countless efforts for our team, and I look forward to the opportunity to work with Sara again."

KK
Kristen (Monteodoriso) King
VP, Sales Enablement · Gartner

"I worked with Sara for 7 years during which she established marketing as a true driver of the business and a credible voice at the executive table. She operates as a business leader first. She aligns marketing strategy directly to company objectives and delivers measurable results. Sara builds accountable, high-performing teams and is a trusted partner to the executive team. She brings a clear point of view, challenges assumptions, and contributes to shaping direction. She is pragmatic, focused, and consistently identifies opportunities to improve performance — Sara is a high-impact executive and a valuable partner for any organization."

MS
Mark Struckman
Senior Vice President, Americas Public Sector · Gartner

"I've had the privilege of working alongside Sara, whose leadership and positive attitude have consistently inspired her global marketing team to deliver exceptional results. She excels at empowering others, driving strategic impact with innovative GTM marketing strategies, fostering innovation, and building high-performing teams. Sara is the type of transformative leader you want on your team if you want to elevate performance and deliver results."

RG
Raegan Grzeskowiak (Callahan)
Global Corporate B2B Senior Marketing Manager

Revenue Marketing Services
Areas of Practice

Flexible fractional CMO retainers and project-based engagements to build marketing programs that accelerate pipeline and drive revenue growth.

Build Quality Pipeline

Design revenue marketing programs that deliver quality pipeline that converts to closed business.

  • Create realistic marketing strategies to achieve your objectives
  • Optimize budget allocations and apply the demand generation P.O.I.N.T.S system
  • Establish OKRs and target KPIs
  • Develop analytics and dashboards
  • Oversee execution and check-ins to optimize performance

Build GTM strategy

Establish a comprehensive strategy and plans to ensure sustainable growth.

  • Develop product positioning and competitive differentiation
  • Develop GTM roadmap and coordinate stakeholders
  • Define programming for your Sales & Marketing channels
  • Develop goals and KPIs
  • Manage launch and optimize roadmap

Build an AI‑Enabled Growth Strategy

Partner to drive AI transformation to unify your strategy, redesign workflows for productivity, and rationalize martech into a coherent operating system to achieve core marketing objectives, KPIs and revenue outcomes.

  • Assess your organizational AI maturity
  • Partner with internal AI champion(s) to optimize workflows
  • Build custom Claude Skills or Custom GPTs to gain productivity
  • Recommendations for MarTech stack optimizations

Build Smarter Email Programs

Assess the health of your email program, platform and domain to ensure long-term performance objectives. Get the best deal on your renewal or RFP.

  • Audit performance, content, segment and strategy
  • Deliver customized recommendations and a roadmap that will deliver long-term optimized performance
  • RFP management to save money, ensure the toolset aligns with your needs and get the best terms
FAQ

Frequently Asked Questions

A Fractional CMO is a senior marketing executive who works with your company on a part-time or project basis, providing strategic leadership without the cost of a full-time hire. You get experienced, executive-level marketing direction applied directly to your pipeline and revenue goals.

Sara specializes in B2B revenue marketing including pipeline development, GTM strategy, demand generation, AI-enabled growth programs, and email optimization. She has 20+ years of experience across startups and enterprises including Gartner, XO Group, and Experian CheetahMail. Sara's work focused primarily on marketing programs targeting executive buyers with emphasis on CIOs, CMOs, CISOs, CDAOs and their teams.

Sara works with B2B companies ranging from startups to enterprises, with deep experience in technology services, SaaS, digital media, and publishing. She has broad expeirnce with serving clients across industries. In her most recent role, Sara drove quality pipeline for 4,000+ pure industry-focused teams including, but not limited to, High-Tech, Banking and Finance, Healthcare, Government and Manufacturing.

Engagements are available as flexible fractional CMO retainers or project-based work. Sara embeds with your team to build and execute marketing programs anchored to pipeline and revenue — not vanity metrics.

Schedule a meeting directly through this site to discuss your marketing goals and how a fractional CMO engagement could work for your business.

Coming soon

[Podcast Title]

[Podcast tagline — what makes this show unique and who it's for]

Your hosts
SEL

Sara Ezrin Larsen

Senior Marketing Executive · Connecticut

20+ years across B2B enterprise and startup marketing. Former Gartner, XO Group, and Experian CheetahMail.

J

Jerome [Last Name]

[Title] · California

[Short bio — background, expertise, what he brings to the show]

Episodes

What we're covering

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[Episode 1 title]

[Short description]

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[Episode 2 title]

[Short description]

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[Episode 3 title]

[Short description]

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[Episode 4 title]

[Short description]

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[Episode 5 title]

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Collaborators

Meet the partners
I work with

A trusted network of strategic partners and subject matter experts I bring in as needed.

Jerome Stewart

Jerome Stewart

Product Marketing · Brand & Communications

Jerome brings 20+ years in high-tech product marketing — crafting brand strategy, optimizing analyst relations, and developing messaging that builds awareness and converts to pipeline and revenue.

Mike Thompson

Mike Thompson

Demand Generation · Performance Marketing · Creative Strategist

Mike turns marketing into measurable business growth — building demand gen programs, paid media strategies, and creative campaigns that drive results and elevate brands.

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[Partner Name]

[Title / Specialty]

[Short description of what this partner does and why you work together]